Empower is creating a solution to the plastic waste problem by giving plastic a value. We are cleaning up the world while fighting poverty by rewarding a token for plastic delivered, providing a wage to those in need.
Our solution is based on the philosophy and success of the Norwegian bottle recycling system. This turns the return rate of plastic waste upside down. By giving plastic a value we incentivize people to clean it up and deposit the waste instead of throwing it in nature.