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Showtag AS

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Who we are

No one has the patience for commercials anymore, and so product placement in entertainment has become more prevalent than ever before. And when done correctly, visuals or mentions of brand names within a TV show or movie can improve -- or at least, not ruin -- the viewer's experience.

Showtag has developed a new way to enhance the product placement with Showtag Enabled. Showtag Enabled is a non-intrusive way for product placement that gives the control to the viewer. By utilizing the power of the pause button! And we are even able to multiply the numerous (missed) opportunities for product placement.

Showtag was designed to enhance the audience viewing experience, designed to allow audiences to pause video content and discover an actor’s profile, the brand of clothing or product feature as well as identify a specific song. We simply place a layer inside the video player of the broadcaster. Tagging is done using artificial intelligence (AI) and the human eye, after viewers can pause the programme for ‘showtag enabled’ which is completely integrated and measurable for broadcasters.

Showtag Enabled is a proven technology, we integrated successfully with the Modern Times Group (MTG) platform Viafree for the television series Paradise hotel 2018. We reached over 2 million visuals and 800K+ product detail requests with a 6.2% longer program engagement


Q&A with Ewald Bos

CEO @ Showtag AS

What are your plans for the future?

world domination, expand the solution and get as much foot print as possible. The aim is to go east, not to the west.

Why did you become an entrepreneur?

Always loved working for myself, been doing so over 23 years, created several companies all in the media. First in depended DVD production company, successful mobile application company. And now in televison product placement

Aside from achieving commercial success, what do you see as your startup’s mission?

able to create a company where everybody feels responsible for it and feels that it's theirs

Describe your perfect day at work.

being able to come to work with a smile and leave work with a smile, do some cool stuff in the middle, work on some creative innovative idea's. And for lunch just relax your brain a bit.

What is your best advice for entrepreneurs who are just starting out?

it's hard to go where no one has gone before, don't be affraid to ask for help. You are not always able to do all by yourself but do hold on to your believes.

Perks & Benefits

Flexible work hours and vacation: Morning person or night owl, this job is for you
Free coffee / tea: Get your caffeine fix for free
Located near public transit: Easy access and treehugger friendly workplace
Social gatherings and games: Hangout with your colleagues
Equity package offer: Want to be a partner? Look no further
Pension plan: We take care of you, even when you are old and wrinkly
Free beer on Fridays: Friday is something special, let's enjoy a beer together
Skill development program: We want to take you from good to great
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