Askeladden & Co focus on traditional industries that - until now- have seen limited consolidation, limited innovation, as well as too high prices. They specialize in early stage investments in innovative companies with strong teams.

Experience

Askeladden & Co was founded in February 2017 by Martin Schütt and Karl-Axel Bauer. The partners of Askeladden all have extensive experience in entrepreneurship and retail.

How much do they invest?

Apart from capital, Askeladden supports their portfolio companies with knowledge and experience within the fields of strategy, finance, sales, marketing, business management, and technology. The amount invested in startups varies according to each project.

How do they work?

If you wish to seek funding through Askeladden & Co, either reach out to them via email or phone. Send a description of your company and be sure to state why you think your company is a match.

Key People

Martin Schütt - Co-founder & Managing Partner
Entrepreneur, investor, and Ash lad - in Askeladden & Co. Martin builds companies and transforms old traditional consumer industries.
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Karl-Axel Bauer - Founder & Partner
Has a master's degree in Law from the University of Oslo and he has previously worked as an Associate Principal at McKinsey & Company.
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Startups they funded

Cutters, Adams Matkasse, Freska, and Lotel.