ACT is a collaborative marketplace that maps the world of grocery stores and helps shoppers buy sustainably-rated products in a convenient way on the go by finding retailers around the shoppers, optimizing shopping lists and providing in-store navigation in all stores. For shops that partner with us, ACT is a mobile marketplace allowing the shopper to self-scan, pay from mobile and checkout of the store in 10 seconds. ACT also provides these shops with invaluable data analytics created from a real-time overview of the market. With the ACT shopping list, the shopper can optimize for preferences such as sustainability, price, location, brand, and package size as well as use our in-store navigation in all stores including-non ACT-integrated shops.